SimplyPrint builds management software for 3D print farms — a niche, high-intent B2B audience most agencies would say short-form can't reach. We disagreed. We shot one video and posted it across TikTok, Instagram Reels, Facebook Reels and YouTube Shorts. A single asset. Combined, it pulled in 1.8M views and 200K+ interactions.
Reach is just the top of the story. Measured against SimplyPrint's own analytics, the video produced a 13× spike in daily signups the day after it went live, alongside a 4.4× lift in conversion rate on that same traffic. And the elevated window didn't fall off a cliff. Signups held roughly 3× baseline for the following two weeks before settling back to normal. For a niche B2B SaaS, two weeks of sustained elevation off a single piece of content is rare.
- One short-form video, cross-posted to TikTok, Instagram Reels, Facebook Reels and YouTube Shorts
- 1.8M combined views and 200K+ interactions
- Peak-day signups: 13× baseline volume at a 4.4× higher conversion rate
- Sustained ~3× baseline signups for the following two weeks before returning to normal
- Proof that short-form works for niche B2B SaaS, not just consumer brands