Kanazawa Knives is a premium Japanese knife brand. They had a beautiful product and a conversion problem — plenty of visits, not enough buyers. We ran an influencer-led short-form campaign across multi-million-follower Instagram accounts to drive qualified traffic, then rebuilt the product and landing experience to convert it.
$30K
Attributed revenue
2–3M+
Follower-count partners
2% → 8%
Site conversion rate
- Sourced and managed Instagram creator partnerships with 2–3M+ follower accounts
- Product-page and checkout rework lifted conversion from 2% to 8% — a 4× increase
- Full attribution from creator post → landing page → purchase