Channels that compound.
We believe in depth over breadth. Here are the five channels we go deep on — each one backed by a team that only works in that channel.
Short-form content marketing
TikTok · Reels · ShortsThe single biggest attention channel on the internet. We build always-on creative engines that test hooks weekly and compound into real audience.
What we do
- Content strategy tailored to your ICP and product
- Hook-first scripting, in-house editing, 3–5 posts/week per platform
- Founder-led content, UGC creator management, or in-house creator coaching
- Weekly analytics review — we kill what doesn't work fast
- Cross-posting across TikTok, Instagram Reels, Facebook Reels, YouTube Shorts
Typical outcome
A founder goes from 0 to 20–50k followers and a measurable inbound lift within 90 days.
SEO & editorial
Technical · Editorial · ProgrammaticReal SEO. Written by people who know your category, backed by technical work that actually gets indexed.
What we do
- Full technical audit (Core Web Vitals, crawlability, schema, IA)
- Topic clusters built around buyer intent, not keyword volume
- Long-form editorial written by subject-matter experts, not content farms
- Programmatic SEO where it fits — pages that scale without becoming spam
- Internal linking, entity SEO, monthly ranking and conversion reporting
Typical outcome
6-month engagements typically deliver 3–5× growth in organic sessions and a measurable share of pipeline.
AI crawling & indexing
ChatGPT · Perplexity · Gemini · ClaudeMore buyers start their research in an LLM every month. We make sure AI assistants recommend you when someone asks for your category.
What we do
- LLM visibility audit — what ChatGPT, Perplexity, Gemini and Claude say about you today
- Citation strategy: get referenced in the sources LLMs actually crawl (Reddit, Wikipedia, trade press, structured data)
- llms.txt, robots.txt and schema work so your site is LLM-friendly
- Entity SEO — the foundation LLMs use to associate your brand with your category
- Monthly LLM-share-of-voice tracking across the top 4 models
Typical outcome
Measurable share of voice in LLM answers within 90 days; signups attributed to AI referrers start showing up in analytics.
Reddit SEO & community
Community · Google's Reddit SERPsGoogle surfaces Reddit threads for nearly every product query. And when people ask an LLM what to buy, the answer usually comes from Reddit too.
What we do
- Subreddit mapping — the communities where your buyers actually hang out
- Authentic participation (we coach you and your team; we never ghostwrite)
- AMAs, launches, and Reddit-native content that doesn't get removed
- Thread-level SEO so your answers rank when people search
- Reputation monitoring and response on existing threads
Typical outcome
A defensible presence on 3–6 high-intent subreddits and a measurable lift in branded search and LLM citations.
LinkedIn & email marketing
Founder-led · Cold · LifecycleThe unsexy channels that keep working. Done by operators who've sent millions of emails and posted thousands of LinkedIn updates.
What we do
- Founder-led LinkedIn content (strategy, ghost-assisted drafting, posting)
- Outbound email infrastructure (warmup, deliverability, sequences)
- Lifecycle email — onboarding, nurture, winback, built in your ESP of choice
- CRM plumbing so every reply becomes a tracked pipeline opportunity
- A/B testing and weekly reporting that surfaces what's working
Typical outcome
Founders become trusted voices in their category; outbound lifts reply rates 2–4× over industry benchmarks.
Not sure which channel to start with?
The free 30-minute audit is usually the best first step. We'll tell you where the highest-leverage bet is, even if it isn't us.