Writing
Playbooks & teardowns.
Honest notes from the work. No SEO-bait listicles — just the stuff we'd tell a friend over coffee.
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2026-04-12
How LLMs decide what to recommend (and how to influence it)
AI search -
2026-04-02
We analysed 2,400 TikToks. The hook isn't what you think it is.
Short-form -
2026-03-24
Reddit is the new Wikipedia for buying decisions
Reddit -
2026-03-10
Programmatic SEO without being spammy: a 2026 framework
SEO -
2026-02-28
Your founder LinkedIn account is an untapped growth channel
LinkedIn -
2026-02-14
Why most cold email in 2026 is dead — and what's working instead
Email
More posts coming — we publish roughly twice a month.
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