/* ============================================================
   For You Co. — light / minimal / editorial
   ============================================================ */

:root {
  --bg:        #FAF8F5;
  --bg-soft:   #F2EEE8;
  --ink:       #111111;
  --ink-soft:  #2A2A28;
  --muted:     #6B6B66;
  --line:      #E4DFD6;
  --accent:    #B5472A;  /* warm terracotta */
  --accent-ink:#7A2F1C;
  --radius:    4px;
  --maxw:      1180px;
  --pad:       clamp(1.25rem, 3vw, 2rem);
  --serif:     "Instrument Serif", "Cormorant Garamond", Georgia, serif;
  --sans:      "Inter", system-ui, -apple-system, "Segoe UI", Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img, svg { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }
a:hover { color: var(--accent-ink); }

/* ---------- typography ---------- */

h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 400;
  letter-spacing: -0.01em;
  line-height: 1.08;
  color: var(--ink);
  margin: 0 0 0.5em;
}

h1 { font-size: clamp(2.75rem, 6vw, 5rem); letter-spacing: -0.02em; }
h2 { font-size: clamp(2rem, 4vw, 3.25rem); }
h3 { font-size: clamp(1.35rem, 2vw, 1.75rem); }
h4 { font-size: 1.125rem; font-family: var(--sans); font-weight: 600; letter-spacing: 0; }

p { margin: 0 0 1rem; color: var(--ink-soft); }
p.lede { font-size: 1.25rem; color: var(--muted); max-width: 60ch; }

.eyebrow {
  font-size: 0.75rem;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  color: var(--muted);
  margin-bottom: 1.25rem;
  display: inline-block;
}

.eyebrow::before {
  content: "— ";
  color: var(--accent);
}

/* ---------- layout ---------- */

.container {
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: var(--pad);
}

section { padding: clamp(4rem, 9vw, 7rem) 0; }
section + section { border-top: 1px solid var(--line); }

.grid { display: grid; gap: 2rem; }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); }

/* ---------- nav ---------- */

.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 248, 245, 0.85);
  backdrop-filter: saturate(140%) blur(12px);
  -webkit-backdrop-filter: saturate(140%) blur(12px);
  border-bottom: 1px solid var(--line);
}

.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-family: var(--serif);
  font-size: 1.5rem;
  letter-spacing: -0.01em;
  line-height: 1;
}
.wordmark .dot { color: var(--accent); }
.wordmark-logo {
  width: 1.6em;
  height: 1.6em;
  display: block;
  flex-shrink: 0;
}
.footer .wordmark-logo { width: 1.4em; height: 1.4em; }

.nav-links {
  display: flex;
  gap: 2rem;
  align-items: center;
}
.nav-links a:not(.btn) {
  font-size: 0.9rem;
  color: var(--ink-soft);
}
.nav-links a:not(.btn):hover { color: var(--ink); }

.nav-toggle {
  display: none;
  background: none;
  border: 0;
  font: inherit;
  cursor: pointer;
  padding: 0.5rem;
}
.nav-toggle span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--ink);
  margin: 5px 0;
  transition: transform 0.2s;
}

@media (max-width: 720px) {
  .nav-toggle { display: block; }
  .nav-links {
    position: absolute;
    top: 72px;
    left: 0; right: 0;
    flex-direction: column;
    gap: 0;
    background: var(--bg);
    border-bottom: 1px solid var(--line);
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.25s ease;
  }
  .nav-links.open { max-height: 400px; }
  .nav-links a {
    padding: 1rem var(--pad);
    width: 100%;
    border-top: 1px solid var(--line);
  }
  .nav-links .btn { margin: 1rem var(--pad); width: calc(100% - (var(--pad) * 2)); text-align: center; }
}

/* ---------- buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-family: var(--sans);
  font-size: 0.95rem;
  font-weight: 500;
  padding: 0.85rem 1.5rem;
  border-radius: var(--radius);
  border: 1px solid var(--ink);
  transition: all 0.15s ease;
  cursor: pointer;
  white-space: nowrap;
}
.btn-primary { background: var(--ink); color: var(--bg); }
.btn-primary:hover { background: var(--accent-ink); border-color: var(--accent-ink); color: var(--bg); }
.btn-secondary { background: transparent; color: var(--ink); }
.btn-secondary:hover { background: var(--ink); color: var(--bg); }
.btn-ghost { border-color: transparent; padding-inline: 0.25rem; }
.btn-ghost:hover { color: var(--accent-ink); border-color: transparent; }
.btn-ghost::after {
  content: "→";
  transition: transform 0.15s;
}
.btn-ghost:hover::after { transform: translateX(3px); }

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 2rem;
}

/* ---------- hero ---------- */

.hero {
  padding: clamp(5rem, 11vw, 9rem) 0 clamp(3rem, 7vw, 5rem);
}
.hero h1 {
  max-width: 16ch;
  margin-bottom: 1.5rem;
}
.hero h1 em {
  font-style: italic;
  color: var(--accent);
}
.hero .lede { max-width: 52ch; }

.hero-meta {
  display: flex;
  gap: 3rem;
  margin-top: 4rem;
  flex-wrap: wrap;
  padding-top: 2rem;
  border-top: 1px solid var(--line);
}
.hero-meta .stat {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}
.hero-meta .stat-num {
  font-family: var(--serif);
  font-size: 2.25rem;
  line-height: 1;
  color: var(--ink);
}
.hero-meta .stat-label {
  font-size: 0.8rem;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.12em;
}

/* ---------- service cards ---------- */

.service-card {
  padding: 2rem;
  border: 1px solid var(--line);
  background: var(--bg);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  transition: border-color 0.15s, transform 0.15s;
}
.service-card:hover {
  border-color: var(--ink);
  transform: translateY(-2px);
}
.service-card .num {
  font-family: var(--serif);
  font-size: 1.75rem;
  color: var(--accent);
  line-height: 1;
}
.service-card h3 {
  font-family: var(--sans);
  font-size: 1.1rem;
  font-weight: 600;
  letter-spacing: 0;
}
.service-card p { font-size: 0.95rem; margin: 0; }

/* ---------- case study cards ---------- */

.case-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 1.5rem;
}
.case-card {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform 0.15s, border-color 0.15s;
}
.case-card:hover { transform: translateY(-2px); border-color: var(--ink); }
.case-card .cover {
  aspect-ratio: 16/10;
  background: linear-gradient(135deg, var(--bg-soft), #E8E1D4);
  display: grid;
  place-items: center;
  font-family: var(--serif);
  font-size: 3rem;
  color: var(--accent);
  border-bottom: 1px solid var(--line);
  overflow: hidden;
}
.case-card .cover img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: left top;
  display: block;
}
.case-card .body { padding: 1.5rem 1.75rem 1.75rem; }
.case-card .industry {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--muted);
}
.case-card h3 {
  font-size: 1.4rem;
  margin: 0.5rem 0 0.75rem;
}
.case-card .metrics {
  display: flex;
  gap: 1.5rem;
  margin-top: 1rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
}
.case-card .metric-num {
  font-family: var(--serif);
  font-size: 1.5rem;
  color: var(--ink);
  line-height: 1;
}
.case-card .metric-label {
  font-size: 0.72rem;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-top: 0.25rem;
}

/* ---------- case detail (big) ---------- */

.case-detail {
  padding: 3rem;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--bg);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  margin-bottom: 1.5rem;
}
@media (max-width: 820px) { .case-detail { grid-template-columns: 1fr; padding: 2rem; gap: 2rem; } }

.case-detail .shot {
  aspect-ratio: 4/3;
  background: linear-gradient(135deg, var(--bg-soft), #E8E1D4);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: grid;
  place-items: center;
  color: var(--muted);
  font-size: 0.85rem;
  font-family: var(--sans);
  overflow: hidden;
}
.case-detail .shot:has(img) {
  aspect-ratio: auto;
  background: none;
  border: none;
  border-radius: 0;
  display: block;
}
.case-detail .shot img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: var(--radius);
}

.case-detail .metric-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin: 1.5rem 0;
  padding: 1.5rem 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.case-detail .metric-row .metric-num {
  font-family: var(--serif);
  font-size: 2rem;
  color: var(--accent);
  line-height: 1;
}
.case-detail .metric-row .metric-label {
  font-size: 0.72rem;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-top: 0.35rem;
}

.case-nav {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  margin-top: 3rem;
  padding-top: 2rem;
  border-top: 1px solid var(--line);
}
.case-nav a {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
  padding: 1.25rem 1.5rem;
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  color: var(--ink);
  text-decoration: none;
  transition: border-color 0.15s ease, transform 0.15s ease;
}
.case-nav a:hover { border-color: var(--ink); transform: translateY(-1px); color: var(--ink); }
.case-nav .case-nav-prev { text-align: left; }
.case-nav .case-nav-next { text-align: right; grid-column: 2; }
.case-nav .case-nav-next:only-child { grid-column: 2; }
.case-nav a:only-child { grid-column: 1 / -1; }
.case-nav strong { font-family: var(--serif); font-weight: 400; font-size: 1.05rem; }
@media (max-width: 640px) {
  .case-nav { grid-template-columns: 1fr; }
  .case-nav .case-nav-next { grid-column: 1; text-align: left; }
}

.quote {
  border-left: 2px solid var(--accent);
  padding: 0.5rem 0 0.5rem 1.25rem;
  margin: 1.5rem 0 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.2rem;
  color: var(--ink);
}
.quote cite {
  display: block;
  margin-top: 0.75rem;
  font-family: var(--sans);
  font-style: normal;
  font-size: 0.85rem;
  color: var(--muted);
}

/* ---------- blog ---------- */

.post-list { list-style: none; padding: 0; margin: 0; }
.post-list li {
  border-top: 1px solid var(--line);
  padding: 2rem 0;
}
.post-list li:last-child { border-bottom: 1px solid var(--line); }
.post-list a {
  display: grid;
  grid-template-columns: 140px 1fr auto;
  gap: 2rem;
  align-items: baseline;
}
@media (max-width: 720px) {
  .post-list a { grid-template-columns: 1fr; gap: 0.25rem; }
}
.post-list .date {
  font-size: 0.85rem;
  color: var(--muted);
  font-variant-numeric: tabular-nums;
}
.post-list h3 {
  margin: 0;
  font-size: 1.5rem;
}
.post-list .tag {
  font-size: 0.72rem;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.12em;
}
.post-list a:hover h3 { color: var(--accent-ink); }

.post-article {
  max-width: 68ch;
  margin-inline: auto;
}
.post-article h1 { margin-bottom: 1rem; }
.post-article .meta { color: var(--muted); font-size: 0.9rem; margin-bottom: 3rem; }
.post-article p { font-size: 1.1rem; line-height: 1.75; }
.post-article h2 { margin-top: 3rem; }
.post-article ul { padding-left: 1.2rem; color: var(--ink-soft); }

/* ---------- CTA band ---------- */

.cta-band {
  background: var(--ink);
  color: var(--bg);
  padding: clamp(4rem, 8vw, 6rem) 0;
  text-align: center;
  border-top: 0 !important;
}
.cta-band h2 { color: var(--bg); max-width: 22ch; margin-inline: auto; }
.cta-band p { color: #BEBCB5; max-width: 52ch; margin-inline: auto; }
.cta-band .btn-primary {
  background: var(--bg);
  color: var(--ink);
  border-color: var(--bg);
}
.cta-band .btn-primary:hover { background: var(--accent); border-color: var(--accent); color: var(--bg); }
.cta-band .btn-secondary {
  color: var(--bg);
  border-color: var(--bg);
}
.cta-band .btn-secondary:hover { background: var(--bg); color: var(--ink); }
.cta-band .cta-row { justify-content: center; }

/* ---------- contact form ---------- */

.contact-wrap {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}
@media (max-width: 820px) { .contact-wrap { grid-template-columns: 1fr; gap: 2.5rem; } }

.form { display: grid; gap: 1.25rem; }
.form .field { display: grid; gap: 0.4rem; }
.form label {
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--muted);
}
.form input,
.form textarea,
.form select {
  font: inherit;
  font-size: 1rem;
  padding: 0.75rem 1rem;
  border: 1px solid var(--line);
  background: var(--bg);
  color: var(--ink);
  border-radius: var(--radius);
  transition: border-color 0.15s;
  font-family: var(--sans);
}
.form textarea { min-height: 140px; resize: vertical; }
.form input:focus,
.form textarea:focus,
.form select:focus {
  outline: none;
  border-color: var(--ink);
}
.form-status {
  font-size: 0.9rem;
  padding: 0.75rem 1rem;
  border-radius: var(--radius);
  display: none;
}
.form-status.success { display: block; background: #E8F0E5; color: #2D5A22; border: 1px solid #C8DCBF; }
.form-status.error   { display: block; background: #F7E5E1; color: #7A2F1C; border: 1px solid #E9C4BC; }

/* ---------- footer ---------- */

.footer {
  border-top: 1px solid var(--line);
  padding: 3rem 0 2rem;
  font-size: 0.9rem;
  color: var(--muted);
}
.footer-inner {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 3rem;
}
@media (max-width: 720px) { .footer-inner { grid-template-columns: 1fr 1fr; gap: 2rem; } }
.footer h4 {
  font-family: var(--sans);
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--ink);
  margin-bottom: 1rem;
  font-weight: 600;
}
.footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 0.5rem; }
.footer a:hover { color: var(--ink); }
.footer-bottom {
  margin-top: 3rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
  font-size: 0.8rem;
}

/* ---------- utilities ---------- */

.mt-0 { margin-top: 0; }
.center { text-align: center; }
.muted { color: var(--muted); }
.divider { height: 1px; background: var(--line); margin: 3rem 0; border: 0; }

.badge {
  display: inline-block;
  font-size: 0.72rem;
  padding: 0.25rem 0.6rem;
  background: var(--bg-soft);
  border-radius: 999px;
  color: var(--ink-soft);
  letter-spacing: 0.04em;
}

/* reveal on scroll */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}